# About Orlando Jimenez

> Markdown twin of https://www.frilo.io/about. Design: https://www.frilo.io/design.md · Index: https://www.frilo.io/llms.txt

Senior Product Designer

Senior product designer, 10+ years turning complex AI and web3 products into interfaces people trust and enjoy. I own the whole surface, from flows and design systems to the brand around them. Work for Coinbase, Mercor, Sui, Jito, and Aleo has contributed to $668M+ in raises.

Before, I was a Creative Director for almost a decade, working with global networks like McCann and TBWA.

For fractional or project work, see [Services](https://www.frilo.io/services.md) or [book a call](https://cal.com/frilo/hola).
Recruiters: [download CV](https://www.frilo.io/Orlando%20Jimenez%20Senior%20Product%20Designer.pdf).

## Core skills
- Product Design
- Interaction Design
- UX & UI
- Brand Design
- Web Design
- Design Systems
- Prototyping
- Figma
- HTML & CSS
- UX Research
- Creative Direction
- Leadership
- Project Management
- Dev Collaboration
- Copywriting

## Experience
### 2025-Now — [Mercor](https://mercor.com/)
Freelance Product Designer · Remote

- Partnered with Head of Design on branded assets, marketing materials, and product features.
- Shipped user flows and UI for one of the fastest-growing AI companies (Series C).

### 2025-Now — [Kumbaya](https://www.kumbaya.xyz/)
Product Design Consultant · Remote

- Product design for flagship DeFi on MegaETH, a novel chain settling on Ethereum, built for sub-second, high-throughput apps. Helped ship multiple surfaces from outline to production in under 90 days (trading flows, pooled liquidity, social launch tooling).
- Post-launch liquidity peaked near ~$75M TVL, among the standout outcomes on a new network through the depths of the bear.

### 2025 — Freelance
Senior Product Designer · Remote

- Supported 10+ companies on product launches, strategy, and branding.
- Clients: Reboot, Lightdash, Cartesia.

### 2024-2025 — Wonderstruck Studio
Senior Product Designer / Creative Director · New York City / Remote

- Led end-to-end product design for top-tier web3 and AI clients, from concept through execution.
- Directed strategy and creative across 100+ projects, driving brand clarity and product polish.
- Contributed to over $3B in raised capital through high-impact storytelling, conversion-optimized design, and effective branding.
- Delivered scalable systems in Figma and mentored internal and freelance design teams.

### 2022-2024 — Wonderstruck Studio
Product Designer / First Hire · New York City / Remote

- Scaled studio design operations from 1 to 15+ while maintaining quality and velocity.
- Led brand and product design across major clients like Haun Ventures and Aleo.
- Built design systems from scratch to support growth, consistency, and delivery.
- Partnered with engineers and PMs to ship cross-functional work at speed.

### 2019-2023 — Frilo
Founder / Creative Director · Asuncion

- Launched a remote creative agency focused on early-stage branding and digital products.
- Led 150+ freelancers across 50+ projects for global clients.
- Directed brand identity, product design, and guerrilla marketing campaigns.

### 2018-2019 — [McCann](https://mccann.com/)
Creative Director · Asuncion

- Led national campaigns and digital launches for Coca-Cola, Unilever, and Tigo LATAM.
- Developed cross-channel brand strategy and mentored a multi-disciplinary team.

### 2017-2019 — Teo Software Factory
Software Designer · Remote

- Built scalable design systems for SaaS products and contributed to long-term design operations.
- Evolved SaaS product design through iterative user feedback and responsive design principles.
- Redesigned core dashboard components.

### 2009-2011 — [TBWA](https://tbwa.com/)
Designer · Asuncion

- Hired as freshman after writing a brand manifesto that caught the creative director's attention.
- Delivered digital-first campaigns and visuals that won multiple creativity awards.
- Managed creative projects for the largest financial institutions in the local market, developing brand campaigns and digital experiences.

## Education
- 2009-2013: Graphic Design, Universidad Columbia
- 2011: Creative Copywriting, Advertising School of Buenos Aires

## Languages
- English: Proficient ([EF SET Certificate](https://cert.efset.org/v4WHK1))
- Spanish: Native
- Portuguese: Proficient

## Contact
- Location: Barcelona, Spain
- Email: hey@frilo.io
- [Book a call](https://cal.com/frilo/hola)
- [LinkedIn](https://www.linkedin.com/in/orlandoraulj/)
- [GitHub](https://github.com/frilo-io)
- [X](https://x.com/frilo_io)